Why You Aren’t Hiring Cloud Computing Sales Leaders and What To Do About It

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9 Qualities of a Great Cloud Sales Leader

I have talked with hundreds of cloud computing executives about challenges they face when hiring Sales leaders. There is a huge difference between being a leader and being a manager. I have compiled a list of important qualities to look for when bringing a new leader on board. These are characteristics that great leaders possess – and things that managers often overlook. While this is not an exhaustive list, it is a solid start.

Great Cloud Computing leaders:

  1. Help others become leaders –Our industry is changing so rapidly that many times cloud sales managers forget that they should be grooming others to be leaders. A true leader will invest in helping others learn how to lead.
  1. Create an atmosphere of excellence – Managers are sometimes so busy micromanaging the cloud sales team that they overlook the fact that it is up to them to establish an environment of integrity for the sales team. True leaders set the bar high in such a way that others will follow suit even when their leader is not present.
  1. Encourage others – Due to the nature of the beast, cloud computing sales can be a negative environment do to the constantly changing forces and moving targets. A true leader recognizes that a real cloud computing revolution is underway and will provide constructive criticism, but at the same time build others up so everyone is motivated to focus and contribute to reap the rewards in this cloud industry that will be growing from $55 billion to $200 billion in the next four years.
  1. Listen and seek input – I have seen some cloud sales managers who are so busy trying to prove themselves that they forget to take into account the resources right in front of them. A true leader keeps an open door and seeks input from others both within – and outside of – their organization.
  1. Invest time developing people – A common mistake cloud sales managers make is to be so focused on numbers that they forget the importance of sharpening the skills of their cloud sales team. A leader recognizes that people are the heartbeat of their organization, and they demonstrate this by investing in the development of their people. The Oxford Group is very close to the street in this rapidly evolving cloud industry and can provide seminars and reverse engineering techniques to hiring the top cloud sales performers to help you in this area.
  1. Know their employees’ strengths – Some cloud sales managers fail to realize that by properly utilizing the strengths – and encouraging growth in areas of weakness – of individuals on their cloud sales team, they can create a more successful team. True leaders show an interest in helping their sales guys utilize their strengths, and improve on weaknesses, to increase their value to the organization.
  1. Plan, act on that plan, and focus on the goal – This is simple, but sometimes overlooked by cloud sales managers who are considering short-term, but not long-term goals due to the speed in which the cloud industry is changing. Leaders keep their eye on the goal and don’t allow anything to divert their attention.
  1. Live a life of integrity and are genuine people – Inconsistency in words and actions can damage the trust and cohesiveness of a good cloud computing sales team, while leading by example sets a tone that others are likely to follow. Leaders understand the importance of being consistent in both words and actions, both at work and in their personal lives.
  1. Continue to learn – I cannot emphasize this point enough. I spoke last week on the education in the cloud industry both to the cloud sales force and to the customers and potential customers. Education of the customer to make decisions to purchase is the biggest challenge facing our industry. Cloud Sales Managers sometimes forget that they need to constantly stay up on the latest in the cloud computing industry. Great leaders look for opportunities to learn something new every day and know when to share relevant knowledge with their team.

If you are looking to hire an C level executive or sales manager who is also a great leader, The Oxford Group can help. Our expert knowledge and experience in the industry has led to the creation of our unique Reverse Engineering and Hypergrowth programs to procure you the top sales guns to avoid misfires.

The Oxford Group is here to assist you in hiring exemplary employees for your organization. Contact us at: TheOxfordGroup@att.net, 214 360 4000 or schedule an appointment at https://theoxfordgroup.youcanbook.me/ to discuss your challenges and several ways we can assist you to solve them.

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LogRhythm Names Nancy Reynolds Channel Chief

logrhythm-nancy-reynoldsLogRhythm has hired Nancy Reynolds as VP of channel sales. Reynolds, a veteran of Kaspersky Lab and Trend Micro, will be seeking to deepen and accelerate the security company’s work with VARs and MSSPs (managed security service providers).

LogRhythm claims to be the world’s largest independent provider of Security Information and Event Management (SIEM) solutions — including Log Management, File Integrity Monitoring, Host Activity Monitoring and Big Data Security Analytics. LogRhythm empowers organizations to detect today’s most sophisticated cyber threats and breaches faster and with greater accuracy than ever before.

Reynolds is reuniting with LogRhythm Senior VP Bill Smith; the sales- and channel-driven exexutives previously worked together at Novell. “Bill is someone I certainly respect,” said Reynolds during a phone chat with us today. “I wanted to go where I can make a difference, have a positive impact and build something of high value. I was interested in the company profile, innovation and culture.”

Reynolds said LogRhythm’s existing channel engagements include VARs, MSPs and strategic technology partners. “There’s opportunity in both areas,” said Reynolds. “We’ll continue to invest in our early adopter partners. But the MSSPs — managed security service providers — are likely our biggest opportunity. We also have some great technology aliances. We’re in recruit, refine and enable mode with our partners.”

The big question: Can LogRhythm remain a best-of-breed security company while some giants get buy up rivals? Hmmm…We will be watching…

HP Taps Barsamian to Lead Enterprise Group Channel Sales

sue-barsamianHewlett-Packard (HPQ) is taking a new tack in its dealings with its channel partners, tapping the Enterprise Group’s Global Sales SVP Sue Barsamian to fill the newly created SVP of Worldwide Indirect Sales—a move that splits HP Enterprise Group’s management of its channel from its management of its direct sales force.

The move was designed to better focus HP’s efforts on its channel partners, which are responsible for bringing in 70 percent of the Enterprise Group’s revenue, according to HP. And in a year that has seen flat—or no—growth, HP could use the boost. Its most recent (Q3) earnings report shows Enterprise Group revenue declined 9 percent year over year with a 15.2 percent operating margin. Revenue in every area of the Enterprise Group was down, except Networking revenue, which was flat.

Almost in tandem with its Q3 earnings announcement, Bill Veghte was tapped to lead the Enterprise Group, which displaced Dave Donatelli. Veghte, formerly HP’s COO, also now oversees “the coordinated development of the company’s portfolio of cloud solutions,” according to the company—an area HP neglected to mention at all in its earnings press release but which it is putting great efforts toward.

As the newest channel leader at HP, Barsamian will oversee all indirect sales efforts of the Enterprise Group. “Under Sue’s leadership, we have clarity in strategy and focus in execution – positioning the breadth of HP’s technology portfolio for a singular purpose, to help our partners deliver enterprise outcomes that differentiate them in the marketplace,” wrote an HP spokesperson of her appointment.

Chatter has been HP’s direct sales force was famous for poaching accounts from channel partners, and in January Barsamian addressed this issue in an interview with CRN. “In reaction to some of the noise that we heard, we’ve been going out and seriously re-educating people that need to be re-educated,” she said in the interview.

Indeed, at HP’s Global Partner Conference in Feburary, CEO Meg Whitman pledged her commitment to the channel. “We now have a clear policy about taking business away from the channel and going direct,” she said in her keynote address. “My message to you is that this simply will not be tolerated. Everyone in HP is crystal clear on the behavior we expect, and I am holding myself and our account executives accountable for any behavior that is not befitting of HP.”

Here’s hoping having Barsamian at the helm overseeing the channel will help right the good ship HP for its partners.

Brocade Taps New Channel Chief in Bid for ‘Better Alignment’

billlipsin-brocadeNetworking technology vendor Brocade (BRCD) has tapped veteran channel chief Bill Lipsin to lead the company’s worldwide channels organization, shifting Regan McGrath back to his former position as vice president of Sales for the Americas region, as the company works to better align its field sales and channel organizations.

“One of the main objectives was to ensure we really did have focus on key areas, and one of those was getting better alignment between field sales and our channel,” Lipsin said. “Regan did move to run sales for the Americas, but it’s not the traditional organization that was there before—he is running the field sales and field channel account managers to get stronger alignment and stronger field force capabilities.”

At first blush it sounds as though Brocade was experiencing channel conflict, but Lipson said it’s quite the opposite; he’s “pleasantly surprised” at the level of collaboration among the internal and external players.

“This is a way for ensure we are in lockstep with our channel partners in everything from strategy to execution to communication, especially as we start to see the data center transformation that’s going on now,” he said. “We want to ensure the conversations we are having with our customers and our channel partners are properly focused.”

As vice president of Worldwide Channel and Global Systems Integrator Sales, Lipsin is responsible for distribution, VAR and systems integrator relationships, and is focusing on ensuring Brocade’s different teams, from sales to engineering and beyond, regard the channel as one seamless entity.

“This is about how to continue to grow the value of this company,” Lipsin said. And that’s important for a company that has been up for sale since December 2009. In January of this year Brocade named Lloyd Carney as its new CEO to help it better position itself for a buy, and since then the company has pushed storage area networks (SANs), data center, data center fabric and software defined networking (SDN) as its four main focus areas.

“Brocade is taking a leadership position in where the market is going,” he said.

Lipsin is no stranger to the channel—he is former VP of Channels and Alliances at Arbor Networks and before that led the Global Channels team at CA, according to a Brocade release (and his LinkedIn profile). He also has held senior executive roles at IBM and Bay Networks.

Lipsin’s barely had time to break in his office chair—having been on the job only about three weeks—but already he’s spoken with Brocade’s distribution partners and larger channel partners. “What I’ve been hearing is, they like our strategy and like the way our programs are designed, just want to know where we’re going,” he said.

His answer? Watch this space. “Our focus will be clearly articulated as our new fiscal year begins in October,” Lipsin said.

SAP Channel Chief Eric Duffaut Exits Company

ericSAP AG (SAP) Global Ecosystem and Channels President Eric Duffaut, who has been with the company since 2005, has made a personal decision to leave the company, according to an SAP spokesperson.

Mark Ferrer, COO of SAP’s Global Customer Operations (GCO), will serve as the new leader of the division, working closely with ecosystem and channels leadership to strengthen the company’s role with partners.

“We thank him for his years of service and wish him well in his future endeavors,” said SAP Ecosystem and Channels Head of Communications Amanda Mountain.

Mountain said partners were notified of this leadership change through an email from Duffaut on Wednesday afternoon:

“Dear SAP Partners,

I would like to personally inform you that I have decided to leave SAP, effective immediately.

I conclude my tenure with SAP very proud of the accomplishments achieved together with you, our partner ecosystem, particularly during the past 2.5 years. Together, we didn’t just accelerate your contribution to more than 37 percent of SAP total software revenue, and make SAP a leader in the SME market with almost 200,000 customers — we simultaneously built the foundation for a brighter future for our mutual customers, you our partners, and for SAP.

It has been rewarding to me, both professionally and personally, to positively impact the success of SAP, our customers and partners. It has been a privilege to work with you, and I thank you for your partnership, trust and contributions.

Moving forward, Rob Enslin, President of Global Customer Operations and member of the SAP Global Managing Board has named Mark Ferrer, Chief Operating Officer for SAP Global Customer Operations, as my successor to lead SAP’s Ecosystem & Channels business. In his role as COO, Mark and I have worked closely together for some time and I am confident that together with Rob and the SAP Board, Mark will further accelerate our joint leadership and success.

Please join me in welcoming Mark and wishing him the very best as he leads the next chapter of Ecosystem & Channels at SAP.

I look forward to crossing paths with each of you again. In the meantime, I welcome you to reach me directly.

Best Regards,

Eric”

Duffaut was named to the Global Ecosystem and Channels slot in 2011. He joined SAP in 2005 as senior vice president of Small and Midsize Enterprises and Channels for the EMEA region, and before that spent 15 years at Oracle.

Sophos Hires Dell SonicWall Exec as North America Sales Chief

john-keenan-sophosSecurity vendor Sophos continued its 2013 roll by hiring John Keenan, a 13-year Dell (DELL) SonicWall veteran, to head its North America sales efforts.

Keenan’s background is marked by some 20 years of sales and management experience, most recently with Dell SonicWall, where, as North America sales vice president, he is credited with constructing a new mid-market focused sales organization and channel strategy, growing the business by building relationships with key channel partners.

With Sophos’ particular emphasis on growing its channel business, Keenan is a good fit to flesh out the security vendor’s sales strategy, said Michael Valentine, Sophos sales senior vice president.

“John Keenan is widely respected by the security channel, and I am thrilled to welcome him to Sophos,” said Valentine. “He brings a proven track record of success in the security space and has winning experience in leading channel and sales teams,” he said.

“Every day, the Sophos team is working hard to be the preferred vendor in security for the channel and customers. Our products, our people and our partner programs continue to gain industry accolades. In bringing John aboard, we have an ideal leader for continued growth in our North American business.”

For his part, Keenan said Sophos’ all-in channel sales strategy and execution lured him away from his prior post.

“The company’s relentless focus on empowering the channel, a best-in-class portfolio of endpoint, mobile, server and network solutions, and the opportunity to contribute to Mike Valentine’s winning team made my decision to join Sophos an easy one,” he said.

In the last few months, Sophos has filled key channel and sales slots, hiring Kendra Krause away from rival Fortinet (FTNT) in April as its Americas channels chief to improve channel programs and partner enablement, tapping Karen Delaney, a former Acer, IBM (IBM) and Dell SonicWall channel strategist, as its Australia and New Zealand channel chief, and, in February bringing Valentine on from Fortinet to run its global sales operation.

Valentine specializes in channel building and intends to boost Sophos sales in North America, contending that the company boasts the proper products, has shored up its channel program and, with new management, can significantly up its presence.

Report: Apple Plucks Levi’s Exec for U.S. Retail Unit, Top Spot Still Unfilled

enrique-atienzaApple (AAPL) is again breaking the mold of traditional IT hiring, reaching into clothing manufacturer titan Levi Strauss for Enrique Atienza to serve in a top director capacity in its U.S. retail operation, according to a 9to5Mac report.

The account, which cites sources knowledgeable with Atienza’s hiring, said that he has left his job as Levi’s Retail Americas and Global Store Operations senior vice president in favor of handling Apple retail in the U.S. west coast, generally regarded as one of the vendor’s key retail slots.

Atienza, who is said to have bested several internal and external candidates for the job, is credited with improving the efficiency and consistency of Levi’s global sales operation, which may have made him particularly appealing to Apple—its retail unit has lacked leadership since last October when the company fired Retail senior vice president John Browett. Recent reports have suggested Apple now is looking exclusively outside the company for candidates to fill its top retail spot.

While the details of Atienza’s contract reportedly have been finalized, he is not slated to begin work at Apple until October, the report said.

The Atienza hiring is reminiscent of another out-of-the-box appointment early in July when Apple nabbed Paul Deneve, the former Yves Saint Laurent chief executive and a past sales and marketing manager in Apple’s European operation, to work on special projects (as in the long-rumored iWatch), reporting directly to chief executive Tim Cook.

According to sources in the 9to5Mac report, Steve Cano, Apple’s worldwide vice president of stores, once rumored to be Ron Johnson’s replacement as head of the vendor’s retail operation, is Atienza’s direct supervisor.

With Apple rumored to be introducing two new iPhones next month and additional products before the holiday season ramps up, it will be important for the vendor to solidify its retail strategy and operations, which is where Atienza comes in.

Cisco CEO Successor: Chuck Robbins Stock Rising?

ciscochuckrobbinsCisco Systems (CSCO) CEO John Chambers plans to stick around for another one to three years. Roughly 10 Cisco executives are in the running to be the networking giant’s next CEO. We originally thought Rob Lloyd, president, development and sales, had the inside edge for Cisco’s CEO post. Now, our resident blogger is starting to think Senior VP Chuck Robbins is emerging as a leading candidate. Here’s why.

In recent years, Lloyd has been seated right next to Chambers during media briefings at Cisco Partner Summit. Many times, Chambers deferred key media questions to Lloyd. Then, Lloyd’s promotion to president in October 2012 seemed to accelerate his upward move to the eventual CEO seat. Sure, Cisco promoted COO Gary Moore to the president post at the same time. But numerous pundits close to Cisco suggested Moore had no interest in the CEO gig.

So is the CEO post Lloyd’s for the taking? Perhaps not. Three sources in the IT channel — each of whom watches Cisco closely — suggest Chuck Robbins’ stock has been steadily rising within the halls of Cisco. One of Robbins’ core strengths: Rallying Cisco’s sales staff and partners to competitive wins vs. HP and others.

As Senior VP of worldwide field operations, Robbins leads the company’s sales and partner organizations. Previously, Robbins was senior VP of the Americas — responsible for more than 8,500 employees.

Still, Lloyd is no slouch. He oversees Cisco’s development and sales efforts, as the company creates tighter connections between customer requirements and innovation, along with ensuring greater speed-to-market, according to his official Cisco biography. With 18 years of global leadership experience at Cisco, the biography says, Lloyd has managed the majority of Cisco’s worldwide business.

Hmmm… Either way it looks like Cisco has a deep executive bench. And at least one pundit also points to Padmasree Warrior as a CEO candidate — though her career seems to be heavily weighted toward the technology side of the house.

What does Cisco have to say about all this speculation? We must concede: He didn’t reach out to the networking giant on this item because Cisco doesn’t comment about executive speculation. But perhaps if we keep stirring the pot…

Websense Taps Former RSA Exec as Global Channel Sales Chief

pearsonshawnrsa400Web security vendor Websense has named Shawn Pearson, a former channel sales executive at EMC’s (EMC) RSA security division, as its new worldwide channel sales chief and charged him with driving adoption of the company’s flagship Triton platform among partners.

Pearson, whose official title is worldwide channel sales vice president, commands a 17-year security channel track record with EMC, most recently serving as RSA’s senior director of Americas inside sales and channels. He is credited with linking RSA’s inside sales strategy with corporate and field objectives to boost productivity and meet sales goals. In particular, he developed processes to upgrade RSA’s channel partners to operate in a value-added model rather than from one transaction to another.

John McCormack, Websense chief executive, said Pearson’s experience in building value-added-oriented channels makes him well-suited to craft and enact the vendor’s sales strategy to extend its partner ecosystem to multiple vertical markets.

“Shawn is a well-respected, visionary leader with deep experience in security channel operations,” said McCormack. “His proven track record of channel transformation and partner success makes him a valuable asset to our growing channel team. I look forward to working with him to expand our global partner base across verticals and drive incremental revenue throughout the channel.”

While at EMC, Pearson was credited with launching the vendor’s Velocity channel program and its Accreditation program. In January 2010, he moved to RSA where he oversaw the vendor’s distributor and partner relationships.

“Websense has a strategic focus on empowering the success of its channel partners,” said Pearson. “My channel philosophy and experience is the perfect match for Websense’s vision and success in delivering the most robust security solutions available on the market. I look forward to driving Websense’s global channel sales and enhancing the adoption of the Websense Triton platform.”

In May, Websense was acquired by Vista Equity Partners in a private equity buyout valued at some $906 million. McCormack and the company’s senior management stayed on after the deal finalized.

ShoreTel Names New CEO, Betters Q4 Results

donjoosUnified communications provider ShoreTel (SHOR) named Don Joos, the company’s current Global Services vice president, as its new president and chief executive, succeeding Peter Blackmore, who’s retiring after nearly three years on the job in which he doubled sales, scaled global operations and boosted the company’s growth.

ShoreTel announced Joos’s ascension at the same time as presenting its Q4 and FY 2013 financial performance. The company posted $85.6 million in Q4 sales, a 9 percent increase over the same period last year, and more than halved its net loss for the quarter to $2.3 million, or 4 cents, from $5 million and 9 cents per share in 2012.

ShoreTel’s losses for the full year deepened, however, as the company lost $25.7 million, or 44 cents per share in fiscal year 2013 as compared to a net loss of $20.7 million, or 41 cents per share, in fiscal 2012. The company’s revenue increased some 27 percent in FY 2013 to $313.5 million.

Blackmore said ShoreTel’s cost-cutting, focus on cloud computing and increased sales profile favorably position the company to post a profit in FY 2014, pointing to 1,200 new customers in Q4 and a 6 percent sequential increase in revenue for its cloud solutions ShoreTel Sky portfolio to $19.3 million.

“Fiscal year 2013 showcased the first full year of cloud revenues from our ShoreTel Sky offering, which have been growing steadily over the last six quarters and were up 35 percent year-over-year in the fourth quarter,” he said. “With our continued focus on improving operating efficiencies and sales productivity we drove our non-GAAP operating expenses to 57 percent of revenue in the fourth quarter. Coupled with the projected growth in our target markets, we are positioned for continued profitability in fiscal 2014.”

Now that he’s helming the company, Joos will be responsible for shepherding its fortunes as Blackmore projected. He joined ShoreTel in April 2011 and for the past year as business operations senior vice president has managed engineering/R&D, product management, global support and services, IT, quality and operations, which together comprise about 50 percent of the company’s operations. Joos is credited with crafting ShoreTel’s business strategy to provide UC technology to customers via a premise, hosted or hybrid offering.

“After an extensive search it became clear that Don is uniquely qualified to fully mobilize the company in its drive to be the leading unified communications provider,” said Chuck Kissner, ShoreTel board chairman. “His achievements, knowledge of the industry, vision, respect of his peers and employees, and commitment to the company’s strategy set him apart.”

Prior to joining ShoreTel, Joos spent nine years as an Avaya company vice president.

“ShoreTel now has the opportunity to extend its leadership position by fully integrating its cloud offering across its suite of unified communications products,” said Joos. “With some of the highest customer satisfaction in the business, world-class employees and a strong track record of innovation, the company’s prospects are unlimited. I look forward to working with the ShoreTel team during this very exciting time to further accelerate our recent progress.”