Juniper Networks (JNPR) has combined its global partner organization with its field marketing team to better serve its channel partners and amplify demand within the channel. Juniper Worldwide VP of Field Marketing Matt Hurley will take on the role of vice president for the newly formed Worldwide Partner Marketing group.
While his own job responsibilities will not differ much as a result of the integration, Hurley said the change will allow Juniper to better align its marketing development funds and help partners to succeed within the channel. He also emphasized the importance of taking the time to listen to the concerns of Juniper’s partner community to amplify demand and ultimately allow partners to have input into the company’s product strategy.
“We really see this as a logical step in our strategy to develop a single unified go-to-market organization for all channels,” said Hurley in an interview with The VAR Guy. “We think it’s important because it unifies the entire organization and enhances our ability to support our partners in all regions around the world, and it really ensures that partners are the integral part of every product, solution and program.”
Juniper remains dedicated to increasing partner enablement and will continue to improve its overall investment in partner strategy, he said. And despite reports of financial decreases in Juniper’s marketing division and news of layoffs hitting the company, Hurley said that he is working to increase the global partner marketing team both in personnel and marketing dollars as part of his new role.
“My No. 1 priority over the next 100 days is to take time and visit our partners,” said Hurley. “I think you’ll see us emerge with a theme of making it easier for our partners to do business with us as well as focusing the marketing organization and channeling our dollars and resources around how we can help our partners generate demand for their businesses.”
