359840-amit-yoranRSA, storage giant EMC’s (EMC) security unit, has promoted its Products senior vice president Amit Yoran to president and tasked him with delivering a unified customer experience across the division’s products and services and its marketing and sales initiatives.

Art Coviello, RSA’s executive chairman, will collaborate with Yoran to formulate and advance the security division’s strategies, officials said. Yoran, who RSA described as “one of the industry’s foremost authorities on the evolution of the security landscape” is said to have a keen understanding of how enterprises can best defend against threats increasing in sophistication and frequency.

Yoran has some 20 years of cyber security experience under his belt and is credited with driving RSA’s Intelligence Driven Security strategy and tying its product portfolio to meet the new and emerging security challenges facing enterprises today.

“We are excited to have Amit in this role,” said Coviello. “His passion, deep industry expertise, and experience running agile organizations will help enable RSA to enhance the development, delivery and customer experience of the Intelligence Driven Security platforms and services enterprises need to effectively defend themselves in an increasingly complex threat landscape.”

Yoran joined RSA in 2011 when it acquired NetWitness, a company he founded and served as its chief executive. He previously held Riptech’s chief executive post until it was acquired by Symantec in 2002, staying on as Worldwide Managed Security Services vice president. Yoran also has served as the founding director of the U.S. Computer Emergency Response Team (CERT) and as a founding member of the US Department of Defense’s CERT program.

“In the face of dramatic technology change and rapidly evolving threats, today’s security market is in need of a radical transformation,” said Yoran. “RSA is in a unique position to lead this change,” he said.

“We have the vision, the products and services, and the talent to deliver the Intelligence Driven Security that helps enable enterprises to communicate, collaborate, and innovate securely,” said Yoran. “I am excited to focus all of RSA’s resources on solving these challenges and ensuring our customers have the security and peace of mind they need and deserve.”